Al Tadamun’s Marketing & Communications Officer attended a seminar on Social Media for Business that was organized by the American Chamber of Commerce in Cairo, on December 21, 2014 at Conrad Hotel, Cairo. The workshop provided businesses with the tools and resources to implement today’s latest social and digital strategies effectively and profitably. The workshop was based on Love Social Media’s own FLIRT approach. A tested formula (Focus, Listen, Integrate, Reach out, Track) that helped many businesses be successful in using social media.

The workshop was conducted by Mr. Marc Campman who is a British social media playmaker. He turns social media content into stories and stories into plays. He is a multi-award winning international marketing and social media specialist. Marc’s experience spans over 30 years of marketing and sales in the technology, telecoms and gaming business in a wide variety of companies, from large global organizations to local startups. Over the years he has built up extensive expertise in every area of traditional and online marketing.

The event was attended by 60 participants from various sectors of industry who were interested to learn more about social media. The seminar was also a good platform to network with other organizations and to inform them about Al Tadamun.